Jason Rutledge · Franchise Advisor · The Health Edge
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Jason Rutledge
Executive Advisor · Franchise Sidekick · Former multi‑unit franchisee

Own your future.
Own your health.
Own your business.

I've spent more than 25 years building, operating, and owning businesses. Today, I help people explore franchise ownership with firsthand experience, honest guidance, and zero pressure. Outside of business, I document my pursuit of a stronger, healthier life, and what I learn along the way.

Explore franchise ownership Explore The Health Edge
25+ years · Career built at

EquinoxPelotonPalm Beach TanOrangetheory FitnessFranchise Sidekick

Track record

Coast to coast
as an advisor, operator and owner.

166Territories
57Cities
21States
US map with orange dots marking 57 cities in 21 states where Jason's clients opened franchises, and cream stars in San Diego, Dallas, Austin, Waco, Chicago, Memphis, New York, Paramus and Stamford, where Jason has worked as an owner, operator or consultant
Cities where my clients opened. Larger dots mean more territories. Cities where I’ve worked as an owner, operator or consultant. Territory, city and state counts include client deals only.

What brings
you here?

Two lanes, one idea: take ownership. Pick where you want to start.

01 · Business I'm exploring franchise ownership How I help buyers → 02 · Body I want to age on my own terms Inside The Health Edge → 03 · Referral I know someone who's ready Send them my way →
Franchise Advising

Buy the business.
Know the people.

Age is a number. So is your paycheck. Let's change both.

A franchise is a system and a ten-year relationship. Most buyers only evaluate the first. I help you evaluate both, before you sign anything.

Book a free discovery call
Jason speaking on stage
Executive Advisor · Franchise Sidekick
  1. 01Financial assessmentMake sure your capital fits. The starting point is $50K liquid and a $150K net worth.
  2. 02Define your goalsYour franchise fit profile captures your lifestyle, income goals and how you want to operate.
  3. 03Explore brand optionsReview curated matches with me, side by side.
  4. 04Discovery4 to 6 weeks of financials, the FDD, territory analysis and calls with current owners.
  5. 05Preparation2 to 3 weeks locking down funding, legal review and the right expert partners.
  6. 06Confirmation DayMeet the leadership team, feel the culture and make your call. I will never tell you what to buy.
  7. 07Ribbon cuttingSign and celebrate. You now own your business.

Industries I help buyers explore

  • Home services
  • Professional services
  • Youth enrichment
  • Beauty & wellness
  • Fitness & health
  • Retail products
  • Food & drink
  • In-home care
  • Pets & animals
  • Sports & recreation
  • Entertainment
  • Education & teaching
  • Automotive
  • Real estate

Every buyer is different. I'm a W‑2 employee of Franchise Sidekick. They pay me, not the brands.

The Health Edge

Aging,
unfiltered.

I stopped guessing about my health and started measuring it. Bloodwork, body composition, sleep, recovery. Here's what I test, track, train and take.

What I use
Jason pressing dumbbells in a blue-lit gym
9+ yrsOf bloodwork tracked
+17 lbLean muscle gained
1,400+Nights of sleep tracked
770+Days of recovery data

What clients say

“He made me feel like I had a partner and agent when talking to the franchise so difficult issues can be addressed in a professional way.”
Greg Landers
“Jason was phenomenal. Patient, professional and helpful.”
Ted Kedrowski
“Jason has been a great sidekick in this process!!”
Alejandro Gonzales

Latest

First posts coming soon
Jason recognized on stage as Voda's Q1 2025 MVP Franchise Fact
Jason with friends under a neon gym sign The Health Edge
Jason suited up for a skydive Day in the Life

The Franchise Edge

Straight talk on franchise ownership, evaluation, and questions worth asking before investing. No hype, no sales pitch.

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Coming soon · Early 2027

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Jason and the Franchise Sidekick team in orange blazers at night

Know someone
ready to own something?

The best introductions I get come from people like you. No pressure on them, just good questions and honest guidance.

Book a discovery call Refer someone
Contact

Let's
talk.

Referring someone, asking about The Health Edge, or just saying hello? Send a note and I'll get back to you.

Ready to explore franchise ownership? Book a discovery call.